General Mills announces No rBGH in Yogurt

Yoplait goes rBGH free! We did it!

General Mills announced that they are taking the rBGH dairy out of Yoplait yogurt, something that just four months ago they assured us was impossible.

Congratulations and thank you to everyone who wrote General Mills, made a contribution or took any action to support this effort.

See BCA's press release.

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Dannon follows suit! No rBGH by 2010

Two weeks after General Mills announced they were going rBGH free, Dannon responded to public pressure and made the same promise to consumers.

These two companies represent two-thirds of America's dairy products and their policy change shows a cultural shift.

This is a tremendous acknowledgment of grassroots activism and a victory for all of us.