Think Before You Pink
Yoplait's fall campaign, Save Lids to Save Lives, continues to urge consumers to buy pink-lidded cups of Yoplait yogurt. For each pink lid mailed back to the company by December 31, Yoplait donates ten cents to Susan G. Komen for the Cure, up to $1.5 million. Sadly, a woman would have to eat three containers of Yoplait every day during the four-month campaign to raise $36 for the cause--and the yogurt is made from cows treated with rBGH (recombinant bovine growth hormone). Recent studies show that rBGH dairy products may be linked with an increased risk of breast, colon, and prostate cancer.